Our partner:
La Gioiosa is a place where the setting already does much of the work: a hotel and restaurant immersed in a rare balance of landscape, silence and slow rhythm. A place that has no need to force its identity.
The starting point:
La Gioiosa already had everything: the place, the atmosphere, the identity. What was missing was a way of portraying it that made this quality fully visible. The work focused on building a visual and written language able to convey the same sense of balance and calm across its digital touchpoints.