Our partner:
Fox is a benchmark in high-performance suspension: forks, shocks and components used by the best mountain bike, motocross and off-road athletes around the world. For more than fifty years the company has pursued the same mission: developing technology that can handle the most extreme conditions, with no compromise on performance.
The starting point:
To launch its new products, Fox needed an event that could showcase them the right way: not just presenting them, but letting the people who would then tell the public about them experience them first-hand, from journalists to athletes and content creators. The project called for a partner able to manage every stage, from organisation to communication, with a single common thread.
