Our partner:
Backcountry Finale was created to turn mountain biking into a fuller experience: not just a guiding service, but a real hub of culture, adventure and community built around two wheels. Every ride becomes a chance to share a way of living the land.
The starting point:
Mountain bike guiding is still a sector with little structure in terms of brand and communication: many outfits look alike, and standing out is far from a given. The goal was to build a project able to break out of that pattern: not just riding, but a strong, consistent presence across every touchpoint, from social media to the website.
